The Pescaturismo initiative will be adapted in various regions of Europe
The members of the European BRANDTour project have chosen four cases of good practices developed in recent years in the Balearic Islands to put into practice in their regions. These are the 'Better in Winter' tourism promotion campaign, the Sustainable Tourism Tax, the marine excursion company Fishingtrip and the digital catalog of the General Directorate of Tourism (the Cathos platform). The European BRANDTour project aims to encourage member regions to develop more competitive tourism products with greater added value and thematic tourism experiences linked to local excellence and a more personalized offer.