The Balearic Islands export 'Better in Winter' and 'Pescaturismo' to other European countries
The members of the European BRANDTour project have chosen four cases of good practices developed in recent years in the Balearic Islands to put into practice in their regions. These are the 'Better in Winter' tourism promotion campaign, the Sustainable Tourism Tax, the marine excursion company Fishingtrip and the digital catalog of the General Directorate of Tourism (the Cathos platform).